Our legal name has always been Foreside Management Company doing business as BrightStar Care of South Orange County and so the name change is more of a coming home for us than anything else. We respect the BrightStar Care name and company and are grateful for the 10 years that we were part of building its culture and values.
But now, we are moving away from the brand colors of blue and yellow to purple!
When we set out to build the Foreside Home Care brand, we knew it had to start with more than just a logo or tagline—it had to start with a feeling. And for us, that feeling had a color. After exploring every option, one shade stood out with depth, meaning, and emotion: purple.
A Color Rooted in Respect and Royalty
Historically, purple was reserved for emperors and queens—costly to produce and rich with symbolism. To wear purple was to be honored. That tradition inspired us. We believe every person we care for deserves that same recognition—whether they’re aging gracefully at home, navigating memory loss, or living with the scars and strength of military service. Purple helps us say, we see your worth.
Embracing the Dignity of Aging
Aging is not something to fear—it’s a natural, powerful part of life. We chose purple because it represents dignity. It’s elegant without being cold, warm without being overpowering. For the seniors and families we serve, we want every interaction—from the uniforms we wear to the materials we share—to reflect the grace and strength of this stage in life.
Standing Beside Memory Care Families
Purple also holds a special place in the world of memory care. It’s the color of Alzheimer’s awareness, a symbol of empathy, courage, and unwavering support. Many of the families we work with are facing the challenges of dementia or cognitive decline, and purple has become a visual commitment to walk with them—every step, every moment—with heart and understanding.
Honoring Our Veterans
To us, purple also echoes something sacred in the military community. The Purple Heart represents bravery, sacrifice, and service. We proudly care for many Veterans, and this color is our subtle but heartfelt way of honoring their stories and contributions. It’s our salute—quiet, but deeply sincere.
The Power of Purple in Today’s Care
In the healthcare world, purple has come to symbolize trust, calm, and healing. It bridges the gap between clinical care and emotional connection. That’s exactly what we strive to do—blend high-quality support with genuine compassion. Purple helps us express that balance in every part of our brand.
At Foreside Home Care, we didn’t choose purple by chance. We chose it with purpose. It reflects who we are, how we serve, and what we believe: that care should be delivered with dignity, that aging should be honored, and that everyone—Veteran, elder, or family member—deserves to feel valued, seen, and supported.
